Ways to Modernism
Josef Hoffmann, Adolf Loos and Their Impact

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This catalog highlights two central philosophies of Modernism in antithetical juxtaposition - along with their history and impact up to the present day. Josef Hoffmann (1870-1956) and Adolf Loos (1870-1933) represent contrasting reactions to the basic problems of modern civilization, which were triggered by the processes of industrialization and democratization. This gave rise to two designs for modern lifestyles: Hoffmann wanted an encompassing aestheticization of all areas of life, while Loos interpreted architecture and design not as a stylistic challenge, but as a functional background for the unfolding of individual personalities.

Published for the exhibition of the same title (17.12.2014–19.4.2015) at the MAK.

Edited by Christoph Thun-Hohenstein, Matthias Boeckl and Christian Witt-Dörring, Texts by Andrea Bocco Guarneri, Matthias Boeckl, Ruth Hanisch, Otto Kapfinger, Elisabeth Klamper, Friedrich Kurrent, Christopher Long, Andreas Nierhaus, Marco Pogacnik, Luka Skansi, Ernst Strouhal, Christoph Thun-Hohenstein, Andreas Vass, Bärbel Vischer, Hubert Weitensfelder, Christian Witt-Dörring.

German/English
336 pages, numerous color illustrations
27 x 21,2 cm, hardcover
MAK, Vienna / Birkhäuser Verlag, Basel, 2015