MIHÁLY BIRÓ. Pathos in Red

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Mihály Biró was one of the best known and most uncompromising Hungarian graphic artists at the beginning of the 20th century. The socially and politically engaged artist founded that of the politically motivated poster. His name is inextricably bound up with “the red man with the hammer” (1912) with which he also made his name internationally. Influenced by socially critically French posters and the English “Guild of Handicraft”, the poster designer, draughtsman, sculptor and painter developed after the First World War into one of the leading graphic artists of his time.

Biró’s posters for the Social Democratic Workers‘ Party and his influential advertising themes became models for an entire generation of graphic designers. 
The MAK collection comprises 45 posters which are printed for the first time in this publication, and documented in a list of works.

Published for the exhibition of the same title (6.10.2010–9.1.2011) at the MAK.

Edited by Peter Noever, with contributions by Michael Diers, Sebastian Hackenschmidt, Peter Klinger, Kathrin Pokorny-Nagel.

MAK Studies 19
German/English
144 pages, numerous illustrations
26 x 21 cm, softcover
MAK, Vienna / Verlag für moderne Kunst Nürnberg, 2010